In this era of social media marketing, business has taken an all new turn. Though initially it is not that easy to promote and increase your fan page, but Facebook provides you with certain facilities that help you make a good start. Every day hundreds of people around the world join Facebook with the basic aim of socializing. Along with that, if your individual or group brand or product is attractive enough, then they like the page- this is how you grow your fan base. In this article let us see some of the basic ways to increase this growth of you Facebook fan page.
THE OVERALL DESIGN OF THE PAGE AND THE CONTENT
The visual impact will play a major role in people liking your page. So design it carefully with proper profile picture and cover picture. Design your logo with a bright color and that should ideally be your profile image. You can choose an apt tagline as your cover picture. Apart from the automatic tabs, you can use applications like Static FBML. Use relevant content to support your brand. The whole point is to make the page attractive to draw audience.
IMPORTING CONTACTS FROM YOUR MAIL LIST
From your Facebook homepage, find “Get Connected”. With “Find your friends” you can get your fan page even to those who are not in your friend list. Remember that adding these people doesn’t mean that they will like your page. But choosing “suggest to friends” you can invite them to like and promote your page.
ENGAGE YOURSELF AND YOUR FANS
Your audience should not feel left out, else they will lose interest. You should be quick enough to respond to their queries or mails. Use such applications that will engage people. Also bring out innovative ideas, topics which will interest the audience and engage them in a discussion.
MEASURING THE QUALITY OF THE POSTS
Facebook Analytics help you to track the growth of your fan page. It will show the details of likes, the amount of time people are spending going through your page, and many such metrics.
No business survives without a marketing strategy. Facebook is the platform for your page promotion, but it is you who have to dig out from your brains to innovative ideas to enhance your fan page. Advertising is one of the main ways to promote your page. As Facebook offers targeted ads, it is a better way to address those audiences whom you feel are interested. Sponsored Stories or Promoted posts are also available tools to help in the promotion of your fan page.
Having discussed all these points one should keep in mind that getting loads of likes isn’t the only aim. Your fans i.e. the audience should be engaging, loyal and eventually share and promote your business. So, get all started and use Facebook as the best media tool to enrich your fan base.
Author Info: Naveen is a young SEO professional, who run and maintain WordPress blog HiTechZilla is all about Tech, SEO related tips, apart from blogging he offer SEO Services.