High loading times can irritate visitors to your WordPress blog and in the worst cases, even cause them to give up in frustration. Furthermore, recent Google updates have changed its search engine so that the loading speed of your blog becomes a factor in its rankings. If you find your visitors dwindling and your search engine ranking slipping because of these problems, here are some steps that you can take to speed up your loading times.
There are plug-ins out there that can help compress the information that makes up your WordPress blog and then send it out in that reduced format. Once the information is received on the other end, the browser can decompress your information and display it as it should be.
Images containing large amounts of detail make for large files. Unsurprisingly, if you designed your WordPress blog so that it contains a large number of big picture files, then it’ll take up a lot of bandwidth and increase the loading time. You have two solutions to this problem. First, you can reduce your loading time by simply eliminating redundant or extraneous pictures on your blog. Second, you can reduce the quality of your pictures to make them smaller files without compromising how they actually look on your blog. A tool like Smush.it from Yahoo is great for compressing picture files without reducing their effectiveness. Feel free to use either of these solutions or combine both for maximum effectiveness.
Plug-ins are helpful tools that can add new and desirable capabilities to your WordPress blog. However, each plug-in that loads on your blog is another drain on the computing resources of your server and a drag on performance. You should take the time to go through the list of plug-ins on your blog on a regular basis. If you find that a plug-in is either going unused or is not being used enough to warrant its cost, then remove it to speed up your blog’s loading time.
Sometimes, incorrect implementation or usage of plug-ins and other features on your blog can cause slowdowns in its loading speed. If you have the time and the expertise, you may want to go through your website piece-by-piece to make sure that everything is functioning as it should. For example, you can use a plug-in management tool to turn off the plug-ins on your blog one by one to see the individual effects of these plug-ins on your blog’s load time. Doing so will help you identify potential sources of loading issues and thus better correct them.
You can design your WordPress blog so that portions of it are stored in the viewer’s browser cache as temporary Internet files. Although this will not affect the loading time of your blog the first time that a viewer visits, it can make a big difference if that viewer becomes a repeat visitor. This is because portions of your blog are already stored on his or her computer, cutting down on the information that needs to be sent from your server and thus reducing loading times.