E-Commerce industry has become a million dollar industry and new players are entering the market every day. With increasing competition, you have to think out of the box and offer something unique that distinguishes your E-commerce store from other. That is where E-commerce website development comes into play. More importantly, you should be fully aware of the latest E-commerce website design trends to create an E-commerce website that increases your sales. In this article, you will learn about five E-Commerce website design trends that will dominate in 2018.
- Focus on Micro-Interactions
Although, Micro interactions has been around for quite some time now but E-commerce businesses have ignored it. In 2018, we will see this change drastically as more and more E-commerce will pay more attention to making their micro interactions better. Companies will start to reward users for tasks they perform whether it is subscribing to the email newsletter, writing a review for a product or adding a product to your shopping cart. By focusing more on micro interactions, companies will be able to improve the customer engagement and reduce the shopping cart abandonment rate.
- CSS Grid Layout
CSS grid layout is a two-dimensional layout model that uses CSS standards. It gives affordable web design agencies and web designer full control over web space. They can use the web space efficiently across multiple devices with varying screen sizes. This means that creating and optimizing a mobile friendly interface for your E-commerce website is not difficult if you use CSS grid layout. The layouts automatically adjust according to the available screen space.
- Search and Forms
Do not be surprised to see full-page forms and search boxes in 2018. A complete modal window or modal box will be covered by search box. Even though, modals have been around for quite some time but we will see full screen modals being used for search boxes and forms. Inspired from responsive and mobile friendly designs, this trend will soon become a part of E-commerce web design.
- Video Will Be the Next Big Thing
What is the biggest reason why customers are still reluctant to purchase online? The main reason is that they cannot touch and feel the product. That is where video can help you to minimize the gap. By uploading the video of the product, your customers can easily see how it looks and perform in real life. This changes their minds and they will be more interested in buying a product than when they can only see a product in an image. Video is a powerful tool that most E-commerce businesses will take advantage of in 2018 and you should too.
- Guided Selling
A concept that is gaining ground in E-commerce industry is guided selling. It is an act of asking questions from the users about usage and features to help them discover products they are looking for. Guided selling is already being used by different brands to cater to user preferences and provide them products that can satisfy their needs. As a result, you are in a much better position to satisfy customers, which pave the way for persuading them to come back to your website to buy more products.
If you want to achieve success in E-commerce industry, you will have to design your website according to the aforementioned trends. This will help you to boost your E-commerce sales by delivering a perfect customer experience. To do that, you can take advantage of video, CSS grid layout and guided selling. Micro interactions will be more important than before and there would be a transformation in forms and search boxes too.
Which E-commerce website design trends will make the biggest impact in 2018? Feel free to share it with us in the comments section below.