Local SEO in 2018: Ways to influence the local search


SEO is very concept in digital marketing. It is used to focus on rankings and help to get on top in search results.  It is universal fact that SEO is an ongoing process and its techniques keep on changing.  When it comes to local SEO, its essential to optimize your site using on-page and off-page SEO strategies. Local SEO is important for multiple businesses who are looking to target local location. This has increased the competition and marketers are adopting new techniques to focus on local search.  Here you will learn some strategies to enhance your local search rankings.

1) Research the keywords:-

If  you are starting your business then you must have selected your target audience or location, this assists you to get keywords for your business.  It is suggested to carry out research of keywords that you can use to target your search results. For e.g., if you are owner of web hosting company in India then you should target such keywords Cheap reseller hosting India, Reseller hosting plans , Best web hosting,etc. Additionally, you can also check your Google analytic to discover more keywords.

2) Get listed in business directories:-

As per the study, Google claims that roughly eight out of ten consumers  use search engines to get the local results.  Most of the small businesses fail to list their business in local business directories and this leads to missing the opportunity to get a potential customer. Search the local newspapers, directories, magazines that list the business of your locations. However, it is important to list your physical business  address, phone numbers, working hours, etc on major citation data aggregators.

3) Optimization of website and content:-

User friendly website is necessary because it makes the user to browse your site smoothly. An optimize site helps to increase the traffic. Follow on – page and Off page SEO activities, update fresh content on the website so that Google will crawl your content easily. However, avoid doing over optimization of pages, select main pages that will help your potential customers to know more about your business. Optimizing the image will help the site to increase the speed.

4) Manage the reviews:-

It is a habit of users before buying any service or product  they consult with the  friends, existing customers, check review sites, try free demo and more. There are billions of websites available in the market that offers a platform for the businesses to manage their companies reviews. Users prefer these sites to check the company reviews or comparisons of the providers.  Ask your existing customers to share their reviews or experience.

5) Use local structured data markup:-

Structured data markup is known as “schema markup” and it is added to the website source page to help search engine to get more information about your business.  By adding this, you can get your website on top in search engine easily. The only you need to do is add structured data markup to your site as per the requirement.  Google gives first priority to the sites who uses the data markup because it assist their spiders to determine what your site content is about. By using structured data testing tool you can also check that whether it is implemented properly or not.

6) Mobile optimizes:-

Numbers of users who are using a mobile to search the queries are increasing as compared to desktop users. This has increased the demand of mobile layouts and business owners are adopting mobile ready layout for their business websites. This step will help you to get potential customers for the business and it will increase the conversion rates. In short, designing a mobile friendly website is an ultimate option to navigate users smoothly on smartphones.

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